_____ measures are designed to garner viewers' evaluations of ads, as well as how clearly a creative idea is understood and how well a proposition is communicated.
A)Persuasive
B)Diagnostic
C)Alpha
D)Beta
E)Portfolio analysis

Question

Quizplus · Accepted Answer

Diagnostic measures are designed to evaluate viewers' understanding of ads as well as their perceptions of communication and messaging effectiveness. Persuasive measures, on the other hand, focus on assessing the ad's ability to influence attitudes and behaviors. Alpha and Beta measures refer to stages in product testing, and portfolio analysis involves assessing the performance of an organization's entire advertising portfolio.

_____ Measures Are Designed to Garner Viewers' Evaluations of Ads