_____ is a posttest of print ads that is most closely associated with GfK-Starch.
A)The recognition method
B)Portfolio analysis
C)Theater testing
D)Inquiry testing
E)A consumer jury

Question

Quizplus · Accepted Answer

The recognition method is a posttest of print ads that measures the ability of consumers to recall details about an advertisement. This method is closely associated with GfK-Starch, a marketing research company that specializes in print media research. Portfolio analysis, theater testing, inquiry testing, and consumer jury are other posttest methods used to evaluate the effectiveness of print ads, but they are not specifically associated with GfK-Starch.

_____ Is a Posttest of Print Ads That Is Most