_____ tests are complex methods of measuring advertising effectiveness through inquiries in which variations of an ad appear in different copies of the same newspaper or magazine.
A)Recall
B)Recognition
C)Split-run
D)Portfolio
E)Comprehension

Question

Quizplus · Accepted Answer

Split-run tests involve distributing different variations of an ad in different copies of the same publication, allowing marketers to measure the effectiveness of each version. Recall, recognition, comprehension, and portfolio tests are all different methods of measuring advertising effectiveness but do not involve split-run testing.

_____ Tests Are Complex Methods of Measuring Advertising Effectiveness Through