Which testing method should Axel Inc., a manufacturer of consumer electronics, employ to determine if consumers remember its new advertising campaign slogan?
A)Physiological tests
B)Comprehension and reaction tests
C)Recall tests
D)Portfolio tests
E)Concept testing

Question

Quizplus · Accepted Answer

Recall tests ask consumers to recall specific advertising elements such as slogans, logos, or taglines. This is the most appropriate method for determining if consumers remember Axel Inc.'s new advertising campaign slogan.

Which Testing Method Should Axel Inc