The day-after recall test would be the most appropriate measure of effectiveness for:
A)the back outside cover position of the May issue of a women's magazine.
B)a full-page ad in a trade journal aimed at the supermarket industry.
C)a 30-second commercial promoting a baseball league on a cable channel.
D)a direct mail containing details of products offered by a furniture manufacturer.
E)an aerial ad by a leading fast-food chain.

Question

Quizplus · Accepted Answer

The day-after recall test is most suitable for measuring the effectiveness of television commercials, like a 30-second commercial, as it assesses how well viewers remember the ad content shortly after exposure.

The Day-After Recall Test Would Be the Most Appropriate Measure