Which of the following sentences is true of readability tests?
A)The communications efficiency of a copy in a print ad can only be tested with reader interviews.
B)This method uses the Delphi group formula.
C)An advantage of the readability test is that the copies are not mechanical.
D)To be effective, readability tests should be used only in conjunction with other pretesting methods.
E)Readability tests are successful in consistently providing direct inputs from receivers.

Question

Quizplus · Accepted Answer

Readability tests should be used in conjunction with other pretesting methods to get a comprehensive understanding of the effectiveness of the copy. While readability tests offer insights into the ease of comprehending the copy, they do not assess other aspects like appeal, motivation, or attention-grabbing ability. Therefore, relying solely on readability tests may not give a complete picture of the copy's overall effectiveness.

Which of the Following Sentences Is True of Readability Tests