Pupillometrics, electrodermal response, and electroencephalographic measures are all forms of:
A)field posttests.
B)rational measures of promotional success.
C)portfolio tests used in association with single-source field tests.
D)physiological measures of advertising effectiveness.
E)focus group interaction measures.

Question

Quizplus · Accepted Answer

Pupillometrics, electrodermal response, and electroencephalographic measures are all physiological measures of advertising effectiveness, used to measure arousal, attention, and emotional response to advertising.

Pupillometrics, Electrodermal Response, and Electroencephalographic Measures Are All Forms Of