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One Way to Determine the Validity of the Portfolio Method

Question 78

Multiple Choice

One way to determine the validity of the portfolio method is to:


A) compare the psychological measures used in print and broadcast methods.
B) ask consumer juries to rate a selection of layouts presented in pasteups on separate sheets.
C) correlate its results with readership scores once an ad is placed in a field.
D) use the order of merit or paired comparison methods.
E) use the Flesch formula to assess readability of an copy.

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