Which of the following developments has resulted in a transfer of power from manufacturers to retailers?
A) The advent of optical scanners and computers has given manufacturers access to sales information.
B) An increase in brand loyalty among consumers has led to an increase in sales promotion activities.
C) Consolidation in the grocery industry has resulted in larger chains with greater buying power and clout.
D) A significant decrease in promotional sensitivity and time-sensitivity among consumers has occurred since the early 2000s.
E) Increasingly, manufacturers are introducing more private-label brands into the market.
Correct Answer:
Verified
Q29: _ marketing is a type of marketing
Q30: Account-specific marketing is also known as:
A)a planogram
Q31: Which of the following is an example
Q32: Which of the following statements describes how
Q33: Which of the following is an example
Q35: Which of the following is true of
Q36: Sales promotion activities that communicate distinctive brand
Q37: One reason for consumers' increased sensitivity to
Q38: How has the view of sales promotions
Q39: Which of the following is true of
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