Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as:

Question

Quizplus · Accepted Answer

Consumer franchise-building promotions are designed to create and enhance brand loyalty by emphasizing the unique features, benefits, and values associated with a particular brand. These activities can include contests, giveaways, loyalty programs, and other promotional tactics that help to communicate a brand's distinctive attributes and reinforce its identity among consumers. Nonfranchise-building promotions, on the other hand, are more focused on short-term sales goals and are less concerned with building long-term customer relationships. High-involvement sales promotions and sales promotion traps are terms that are not commonly used in marketing, while event marketing involves promoting a brand through activities and experiences designed to generate excitement and engagement among consumers.

Sales Promotion Activities That Communicate Distinctive Brand Attributes and Contribute