The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

Question

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Trade promotions, such as offering temporary discounts or free products to retailers or distributors, can lead to a devaluation of the brand in the eyes of consumers who see the product as less exclusive or of lower quality. These promotions often prioritize short-term sales over long-term brand equity, which can ultimately harm the overall reputation and success of the brand franchise.

The Sales Promotion Tool That Critics Contend Is Most Guilty