What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

Question

Quizplus · Accepted Answer

Distribution of coupons through direct mail allows for a precise reach, as the coupons can be targeted to specific households or areas. This can lead to a higher redemption rate compared to other forms of coupon delivery, such as newspaper inserts or online ads, which may have a broader audience. While direct mail may have a higher cost per coupon, the potential for higher redemption rates and precise targeting can make it a more effective marketing strategy. The other options listed (B, C, D, E) do not necessarily apply to the advantages of direct mail coupon distribution.

What Advantage Does Distribution of Coupons Through Direct Mail Have