Bonus Packs

Bonus packs:

A) offer consumers an extra amount of a product or service but at a higher than normal price.
B) help marketers provide extra value to consumers without having them do anything more than purchase the product.
C) are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer.
D) are always welcome by retailers since bonus packs never require extra shelf space and increase retailers' profit margins.
E) result in a higher cost per unit for the consumer.