A manufacturer of skis and skiing accessories provides sales personnel in ski shops with instruction classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. This is an example of:

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The scenario describes a sales training program in which a manufacturer is providing sales personnel with instruction classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. Sales training programs aim to provide sales personnel with the knowledge, skills, and tools they need to be more effective in their roles. Cooperative advertising is a marketing strategy in which two or more companies share the cost of advertising to promote their products. Sales force automation involves using software and technology to automate and streamline sales-related tasks. Event marketing involves using events to promote a product or brand, while a sales incentive program aims to motivate sales personnel to sell more by offering rewards or incentives.

A Manufacturer of Skis and Skiing Accessories Provides Sales Personnel