Swish Turbo Inc., an automaker, conducted a sweepstakes in which people could enter to win the car that Adam Gosling, a popular golfer, uses during tournaments. To enter the sweepstakes, consumers had to visit Swish Turbo's website. Which of the following promotional mix elements did the automaker use on the Internet?
A)Direct marketing
B)Personal selling
C)Publicity
D)Public relations
E)Sales promotions

Question

Quizplus · Accepted Answer

Swish Turbo Inc. used a sweepstakes, which is a type of sales promotion, to engage consumers and encourage them to visit their website.