While some marketers believe that the Internet will eventually replace traditional forms of advertising, others disagree. Which of the following weaknesses of the Internet would support the marketers who disagree?
A)Lack of reliability of research numbers generated
B)Inability to provide in-depth information
C)Inability to offer sight and sound
D)Lack of sales potential in the business-to-business segment
E)Lack of creative flexibility in creating tailored advertising messages

Question

Quizplus · Accepted Answer

The lack of reliability of research numbers generated on the Internet can be a significant weakness, as it may lead to inaccurate targeting and measurement of advertising effectiveness, supporting marketers who believe traditional advertising still holds value.

While Some Marketers Believe That the Internet Will Eventually Replace