Question 1

Which of the following statements is true of Web 1.0?
A)It started with the bursting of the dot-com bubble.
B)It consisted mainly of static sites resulting in a one-way flow of communication.
C)It led to the decentralization of communications and interactivity.
D)It led to dramatic changes in the World Wide Web with information provided by users as contributors.
E)Web 2.0 users acted as contributors in Web 1.0.

Accepted Answer

Web 1.0 consisted mainly of static sites resulting in a one-way flow of communication, with users only able to consume information rather than contribute to it.

Question 2

_____ are windows or animated creatures that appear on a user's screen in an attempt to get his or her attention when the user is accessing the Internet.
A)Pop-ups
B)Interstitials
C)Links
D)Banner ads
E)Blogs

Accepted Answer

Pop-ups are windows or animated creatures that appear on a user's screen in an attempt to get his or her attention when the user is accessing the Internet.

Question 3

The terminology used to refer to the early evolution of the World Wide Web, in which users could view webpages and interface with them but could not contribute to the content of the web page, is known as _____.
A)WEB 2.0
B)WEB network
C)WEB 1.0
D)WEB 1.8
E)WEB HTML

Accepted Answer

The terminology used to refer to the early evolution of the World Wide Web is commonly known as WEB 1.0, which allowed users to view webpages but not contribute to the content. WEB 2.0, on the other hand, refers to the current era of the Web where users can actively participate in the creation and sharing of content. The other answer choices (B, D, E) are not commonly used to refer to the early evolution of the Web.

Question 4

Banner ads:
A)are rarely used for advertising on the web.
B)are typically used in transit advertising.
C)are synonymous with interstitials.
D)cannot be used for fulfilling direct-marketing objectives.
E)can be static, animated, or in flash.

Accepted Answer

Banner ads can be static (still image), animated (sequence of still images), or in flash (multimedia animation). They are commonly used for advertising on the web. Transit advertising and interstitials refer to different types of advertising formats. Banner ads can be used for direct-marketing objectives.

Question 5

While Ginger waited for Etenia.com's apparel site to download, a small ad encouraging her to check out the summer clothing collection at Ritzy, a retail outlet, appeared on her computer screen, along with a link to Ritzy's website. Ritzy's ad is an example of:
A)content sponsorship.
B)a pop-up.
C)push technology.
D)functional sponsorship.
E)a pop-under.

Accepted Answer

The ad that appeared on Ginger's screen while she was waiting for another site to load is an example of a pop-up ad, which is a type of online advertisement that suddenly appears in a new window on the user's screen.

Question 6

The website of WEmpower.com, an online women's magazine, has a book section sponsored by Spellbound.com, an e-commerce website. Spellbound.com has a similar arrangement with Valdivia.com and a few other sites. In this scenario, Spellbound.com is using a(n):
A)button sponsorship.
B)banner sponsorship.
C)regular sponsorship.
D)interstitial sponsorship.
E)content sponsorship.

Accepted Answer

The answer of The website of WEmpower.com, an online women's...

Question 7

Ruminate Inc., an architectural design firm, pays for name association on a section of placeproperty.com, a real estate website. Ruminate also sponsors a section on assetplus.com, another real estate website. Ruminate is using:
A)guerrilla sponsorship.
B)paid search.
C)regular sponsorship.
D)pay-per-click advertisement.
E)content sponsorship.

Accepted Answer

Ruminate Inc. is simply sponsoring sections on two real estate websites, without any special or intrusive form of advertising. This falls under regular sponsorship.

Question 8

Which of the following statements is true of Web 2.0?
A)For the most part, Web 2.0 consists of static sites resulting in a one-way flow of communication.
B)Web 2.0 has led to dramatic changes in the World Wide Web due to decentralization of communications and interactivity.
C)Web 2.0 ended with the bursting of the dot-com bubble, leading to the development of Web 3.0.
D)Web 2.0 is the terminology used to refer to the early evolution of the World Wide Web in which users could only view the web pages.
E)Web 2.0 does not allow users to contribute to the content of a webpagE.Web 2.0 has led to dramatic changes in the World Wide Web, primarily as a result of decentralization of communications and interactivity, with information provided by users as contributors of content such as user-generated ads content, etc.and so on.

Accepted Answer

Web 2.0 has led to dramatic changes in the World Wide Web due to decentralization of communications and interactivity. It has allowed users to contribute content, resulting in a more interactive and user-driven web.

Question 9

_____ occur when a company pays to sponsor a section of a site.
A)Paid searches
B)Interstitials
C)Regular sponsorships
D)Content sponsorships
E)Irregular sponsorships

Accepted Answer

Regular sponsorships occur when a company pays to sponsor a section of a site. Paid searches refer to paid advertising on search engines, interstitials are ads that appear before or between content, content sponsorships involve sponsoring specific content or sections of a site, and irregular sponsorships are not a commonly recognized type of advertising.

Question 10

After Jones finished reading an article titled "101 Places To Visit Before You Die" in the travel website Excursion 2.0, he closed the page. Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. This ad is an example of:
A)content sponsorship.
B)a pop-up.
C)push technology.
D)functional sponsorship.
E)a pop-under.

Accepted Answer

A pop-under ad is a type of online advertisement that appears in a new browser window hidden under the active window, which is what Jones experienced after closing the page.

Question 11

_____ has led to dramatic changes in the World Wide Web, primarily as a result of decentralization of communications and interactivity, with information provided by users as contributors of content.
A)Interstitial
B)Web 1.0
C)Web 2.0
D)E-commerce
E)B2B selling

Accepted Answer

Web 2.0 is the term used to describe the transition from static web pages to more dynamic, user-generated content and social networking features. This has resulted in a more interactive and collaborative web experience, with individuals generating and sharing content on a massive scale.

Question 12

_____ are ads that appear underneath a webpage and become visible only when a user leaves the site.
A)Links
B)Interstitials
C)Banner ads
D)Pop-unders
E)Blogs

Accepted Answer

Pop-unders are a type of online advertisement that opens a new browser window hidden under the active window. They become visible when the user closes or minimizes the current window, making them less intrusive than pop-up ads.

Question 13

Regular sponsorship occurs:
A)when a sponsor buys pop-ups.
B)when a sponsor buys banners and headliners.
C)when a sponsor takes a corporate sponsorship of a page.
D)when a sponsor buys pop-unders.
E)when a sponsor provides part of the content for a websitE.A common form of advertising is sponsorships.Regular sponsorships occur when a company pays to sponsor a section of a site, for example, a House Beautiful magazine or Cosmopolitan magazine sponsorship on iVillage.com, or a corporate sponsorship of a page on Forbes.com.

Accepted Answer

Regular sponsorships occur when a sponsor takes a corporate sponsorship of a page on a website, such as Forbes.com.

Question 14

Banner ads are also known as:
A)interstitials.
B)paid searches.
C)pop-ups.
D)side panels.
E)links.

Accepted Answer

Banner ads are typically placed in side panels on websites, making choice D the most accurate. Interstitials and pop-ups refer to different types of ads that appear in a separate window, while paid searches and links refer to different types of online advertising strategies.

Question 15

Yoana is an online women's magazine that features an animated ad for Carmen's Cosmetics on its website. If a visitor clicks on the ad, it will take the visitor directly to Carmen's website. This ad is an example of a(n):
A)interstitial.
B)banner.
C)pop-up.
D)sponsorship.
E)paid search.

Accepted Answer

The ad on Yoana's website is a banner ad as it prominently displays on the website and takes the visitor directly to Carmen's website upon clicking. Interstitial ads are full-page ads that appear in between content pages, pop-up ads open a new window or tab on the visitor's browser, sponsorship refers to a company sponsoring a particular section or content on a website, and paid search refers to paid placement of ads on search engine result pages. None of these options fit the description of the ad in question.

Question 16

Gizmo World, a gadgets magazine, pays for name association on a section of TechAtlas.com, an e-commerce site that sells cell phones and accessories. Gizmo World features its own articles on Tech Atlas. This is an example of a(n):
A)interstitial.
B)regular sponsorship.
C)push technology
D)pop-unders.
E)content sponsorship.

Accepted Answer

This is an example of content sponsorship, where Gizmo World pays to be associated with and feature their own articles on TechAtlas.com, while still maintaining their own branding and identity.

Question 17

Regular sponsorship occurs when:
A)a sponsor participates in providing the content.
B)a sponsor approves the content of a site.
C)a company pays to sponsor a section of a site.
D)a sponsor contributes all or part of the content.
E)advertisers pay only when a consumer clicks on their ad from a search engine pagE.Regular sponsorships occur when a company pays to sponsor a section of a site, for example, a House Beautiful magazine or Cosmopolitan magazine sponsorship on iVillage.com, or a corporate sponsorship of a page on Forbes.com.

Accepted Answer

Regular sponsorships occur when a company pays to sponsor a section of a site, such as a House Beautiful magazine or Cosmopolitan magazine sponsorship on iVillage.com or a corporate sponsorship of a page on Forbes.com.

Question 18

The Clement Network, a satellite television channel that broadcasts weather forecasts, pays money in return for its name association with Nahla.com, an Internet portal. The Clement Network also provides weather information for the site. Which of the following methods of advertising on the Internet is Clement Network using?
A)Interstitials
B)Regular sponsorship
C)Push technology
D)Pop-unders
E)Content sponsorship

Accepted Answer

The Clement Network is using content sponsorship, where the company pays money in exchange for its name association with Nahla.com and provides relevant weather information for the site.

Question 19

Like broadcast or print, the Internet:
A)can only disseminate and not assimilate information.
B)offers extensive psychographic selectivity.
C)is an advertising medium.
D)has a low reach.
E)has no problems related to user privacy.

Accepted Answer

The Internet is considered an advertising medium, similar to broadcast or print media, as it is used to deliver advertising content to a wide audience.

Question 20

Jonathan visits iJaunty.com, a travel website, for information on the top ten tourist destinations in the United States. When he exits the website, an ad for Emblazon cell phones appears on his computer screen, inviting him to purchase the cell phone at a discounted price. This ad is an example of:
A)content sponsorship.
B)a pop-up.
C)regular sponsorship.
D)functional sponsorship.
E)a pop-under.

Accepted Answer

The answer of Jonathan visits iJaunty.com, a travel website, for...

Quiz 15: The Internet: Digital and Social Media

Which of the following statements is true of Web 1.0?

_____ are windows or animated creatures that appear on a user's screen in an attempt to get his or her attention when the user is accessing the Internet.

The terminology used to refer to the early evolution of the World Wide Web, in which users could view webpages and interface with them but could not contribute to the content of the web page, is known as _____.

Banner ads:

While Ginger waited for Etenia.com's apparel site to download, a small ad encouraging her to check out the summer clothing collection at Ritzy, a retail outlet, appeared on her computer screen, along with a link to Ritzy's website. Ritzy's ad is an example of:

The website of WEmpower.com, an online women's magazine, has a book section sponsored by Spellbound.com, an e-commerce website. Spellbound.com has a similar arrangement with Valdivia.com and a few other sites. In this scenario, Spellbound.com is using a(n) :

Ruminate Inc., an architectural design firm, pays for name association on a section of placeproperty.com, a real estate website. Ruminate also sponsors a section on assetplus.com, another real estate website. Ruminate is using:

Which of the following statements is true of Web 2.0?

_____ occur when a company pays to sponsor a section of a site.

After Jones finished reading an article titled "101 Places To Visit Before You Die" in the travel website Excursion 2.0, he closed the page. Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. This ad is an example of:

_____ has led to dramatic changes in the World Wide Web, primarily as a result of decentralization of communications and interactivity, with information provided by users as contributors of content.

_____ are ads that appear underneath a webpage and become visible only when a user leaves the site.

Regular sponsorship occurs:

Banner ads are also known as:

Yoana is an online women's magazine that features an animated ad for Carmen's Cosmetics on its website. If a visitor clicks on the ad, it will take the visitor directly to Carmen's website. This ad is an example of a(n) :

Gizmo World, a gadgets magazine, pays for name association on a section of TechAtlas.com, an e-commerce site that sells cell phones and accessories. Gizmo World features its own articles on Tech Atlas. This is an example of a(n) :

Regular sponsorship occurs when:

Like broadcast or print, the Internet:

Jonathan visits iJaunty.com, a travel website, for information on the top ten tourist destinations in the United States. When he exits the website, an ad for Emblazon cell phones appears on his computer screen, inviting him to purchase the cell phone at a discounted price. This ad is an example of: