One of the major factors contributing to the success of direct marketing is that so many Americans are now "money-rich and time-poor."

Question

Quizplus · Accepted Answer

Direct marketing offers convenience and time-saving options to consumers who are busy with their work and other commitments. As more and more people have higher disposable incomes and busy lifestyles, direct marketing has become an effective way to reach customers and offer them personalized products or services.

One of the Major Factors Contributing to the Success of Direct