_____ and direct selling are two methods of personal selling used to generate sales.

Question

Quizplus · Accepted Answer

Telemarketing and direct selling are both methods of personal selling that involve direct communication between the seller and the potential customer. Telemarketing involves using the telephone to contact potential customers, while direct selling involves face-to-face communication in which the seller presents the product or service directly to the customer. The other choices listed are not methods of personal selling, but rather different forms of marketing communication such as advertising, public relations, sales promotion, and infomercials. Advertising specialties typically involve promotional products such as branded pens or keychains.

_____ and Direct Selling Are Two Methods of Personal Selling