_____ is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

Question

Quizplus · Accepted Answer

Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location. It involves communicating directly with potential customers to promote a product or service and encourage them to take a specific action, such as making a purchase, visiting a website or calling a phone number. Direct marketing can include tactics such as email marketing, direct mail, telemarketing, and mobile marketing.

_____ Is an Interactive System of Marketing Which Uses One