Which of the following statements is true about direct marketing?

Question

Quizplus · Accepted Answer

Direct marketing does involve marketing research, segmentation, and evaluation. It is a targeted form of marketing aimed at specific individual consumers or organizations. Its objectives may be the same as other promotional-mix tools, but the methods of achieving those objectives are different. Dual income families in America have not led to a reduction in the use of direct marketing; in fact, direct marketing has become more prevalent with the increase in digital marketing channels. The statement that direct marketing is suitable only for small retailers is also false, as many large companies use direct marketing effectively.

Which of the Following Statements Is True About Direct Marketing