Bianca receives an e-mail notifying her of the end-of-season sale at Hop & Shop, a popular retail chain. The e-mail also informs her that she is invited to enter into a sweepstakes contest. In this scenario, Hop & Shop is using a combination of:
A) publicity and public relations.
B) advertising and personal selling.
C) direct marketing with sales promotion.
D) support media and advertising.
E) direct marketing and personal selling.
Correct Answer:
Verified
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