Outdoor advertising would best be suited for a company whose communication objective is to:
A)attain brand awareness.
B)explain a complex product advantage.
C)create an attitude change.
D)stimulate product trial for a new gadget.
E)expand exposure time of its advertising messages.

Question

Quizplus · Accepted Answer

Outdoor advertising, such as billboards, is great for increasing brand awareness because it provides a wide reach and creates repeated exposure for the brand. It is less effective for communicating complex product advantages or creating attitude changes, which may require more targeted messaging and audience engagement. While outdoor advertising can help stimulate product trial by creating interest and awareness, it may not be the most effective strategy for a new gadget, which may require demonstrations or interactions with the product. Overall, the primary strength of outdoor advertising is its ability to expand exposure time for advertising messages, particularly for branding and awareness campaigns.

Outdoor Advertising Would Best Be Suited for a Company Whose