Which of the following support media provides advertisers with wide coverage of local markets and high levels of frequency?
A)Outdoor advertising
B)Specialty advertising
C)Print media
D)In-store advertising
E)In-flight advertising

Question

Quizplus · Accepted Answer

Outdoor advertising, such as billboards and transit ads, can be strategically placed in local markets to provide wide coverage and high levels of frequency as consumers travel along the same routes repeatedly. Specialty advertising, print media, in-store advertising, and in-flight advertising may not always have as broad of a reach or as high of a frequency.

Which of the Following Support Media Provides Advertisers with Wide