Marketers of tobacco products spend most of their media budget in magazines because:
A) magazines specifically target consumers of tobacco products.
B) they are prohibited from advertising in the broadcast media.
C) magazines are high-involvement advertising medium.
D) they want to communicate customized information to magazine readers.
E) advertising through magazines is less expensive than through broadcast media.
Correct Answer:
Verified
Q22: Asea is a publication that provides information
Q23: Business publications directed to wholesalers, dealers, distributors,
Q24: Velocity Inc. makes shoes for athletes. Its
Q25: NMen, a men's weekly magazine, provides information
Q26: _ magazines assemble readers with similar lifestyles
Q28: Which of the following is true of
Q29: Which of the following statements about magazines
Q30: Which of the following statements about the
Q31: _ are often referred to as high-involvement
Q32: Which of the following statements about newspapers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents