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Marketers of Tobacco Products Spend Most of Their Media Budget

Question 27

Multiple Choice

Marketers of tobacco products spend most of their media budget in magazines because:


A) magazines specifically target consumers of tobacco products.
B) they are prohibited from advertising in the broadcast media.
C) magazines are high-involvement advertising medium.
D) they want to communicate customized information to magazine readers.
E) advertising through magazines is less expensive than through broadcast media.

Correct Answer:

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