Raiment Inc. manufactures sewing machines. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. Raiment is using _____ to attract readers' attention.

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Raiment is using creative space buys to purchase the bottom quarter ad space on three successive pages to advertise their winter clearance sale on sewing machines. This method is used to attract readers' attention towards their sale.