Pluto Inc. prepares two magazine ads with slight regional variations. The ads are set to be launched in alternate copies of a particular issue. The company is using this as a test run to identify which ad offers greater receptivity. In this scenario, Pluto is using _____.

Question

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Pluto Inc. is using a split run technique to test the effectiveness of two magazine ads with regional variations. Split runs involve printing different versions of a publication to test the response rates of various factors, such as headlines or graphics, and determine which one resonates best with the target audience.

Pluto Inc Prepares Two Magazine Ads with Slight Regional Variations