CL Inc. runs a series of product ads in a popular magazine. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario?

Question

Quizplus · Accepted Answer

The company is trying to utilize the prestige of the popular magazine to enhance the image of its products. Magazines are often associated with a certain level of prestige and credibility, which can positively impact the perception of the products advertised within them. The other features listed (geographic selectivity, creative flexibility, permanence, and costs) are also benefits of magazine advertising, but do not directly relate to the company's goal of enhancing the image of its products through the magazine's reputation.

CL Inc Runs a Series of Product Ads in a Popular