Which of the following is true of magazine advertising?
A)It offers limited geographic selectivity.
B)It is typically considered to lack permanence.
C)It tends to extend the prestige associated with the magazine to the product.
D)It is generally considered unsuitable for inexpensive consumer products.
E)It is typically used only for B2B marketing.

Question

Quizplus · Accepted Answer

Magazine advertising tends to extend the prestige associated with the magazine to the product being advertised. This is because magazines are often associated with particular lifestyles, interests or values, and products advertised in those magazines benefit from the positive associations consumers have with the publication. The other options presented are not accurate descriptions of magazine advertising - it does offer geographic selectivity, can be considered permanent and is suitable for a wide range of products. Magazine advertising is also not exclusively used for B2B marketing.

Which of the Following Is True of Magazine Advertising