Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising?
A)Unlike television ads, magazine ads are invasive and not easy to ignore.
B)Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable.
C)The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter.
D)More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting.
E)Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does.

Question

Quizplus · Accepted Answer

Consumers tend to be more receptive to magazine advertising because they become engaged with the content of the magazine, which increases their acceptance and enjoyment of ads. In contrast, television ads may be viewed as intrusive and disruptive to the viewing experience. Magazine ads are also less numerous and less cluttered than television ads, which may contribute to their higher receptivity. However, the availability of creative advertising options and the lack of selectivity in magazine advertising are not the primary reasons for consumers' greater receptivity to magazine ads.

Which of the Following Statements Best Explains the Reason That