Which of the following is a characteristic of magazine ads?
A)They create lower customer receptivity.
B)They do not offer permanence.
C)They offer a potential for gaining prestige.
D)They offer poor reproduction quality.
E)They generally cost lower than newspaper ads.

Question

Quizplus · Accepted Answer

Magazine ads typically have a longer shelf life and can be perceived as more prestigious than newspaper ads.

Option A is incorrect because magazine ads can create higher customer receptivity due to their targeted audience and visually attractive formats.

Option B is incorrect because magazine ads offer permanence as they are usually saved and read multiple times.

Option D is incorrect because magazine ads usually offer high-quality reproduction.

Option E is incorrect because magazine ads usually cost more than newspaper ads.

Which of the Following Is a Characteristic of Magazine Ads