Which of the following is a disadvantage inherent in advertising in magazines?
A)Creative inflexibility
B)Lack of demographic selectivity
C)Poor reproduction quality
D)Long lead times
E)Low publication prestige

Question

Quizplus · Accepted Answer

Magazine lead times are long, meaning that advertisers have to plan campaigns far in advance, which can limit their flexibility and make it difficult to respond to changes in the market or the competitive landscape.

Which of the Following Is a Disadvantage Inherent in Advertising