Which of the following is a disadvantage associated with advertising in magazines?
A)Lack of permanence
B)Lack of prestige
C)Absence of consumer receptivity to ads
D)Limited reach and frequency
E)Creative inflexibility

Question

Quizplus · Accepted Answer

Advertising in magazines has limited reach and frequency as it only targets a specific audience who subscribe to or purchase the magazine. This may result in lower exposure and impact compared to other advertising mediums with wider coverage.

Which of the Following Is a Disadvantage Associated with Advertising