Magazine rates are primarily a function of:
A)selectivity.
B)digital imaging.
C)selective binding.
D)circulation.
E)pass-along readership.

Question

Quizplus · Accepted Answer

Magazine rates are primarily determined by the number of copies in circulation, as this determines the potential reach of the advertising. Selectivity, selective binding, and pass-along readership can also affect rates, but to a lesser extent than circulation. Digital imaging is not directly related to rates, as it is a technology used in magazine production rather than a factor in determining advertising costs.

Magazine Rates Are Primarily a Function Of