Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. The brochures were subsequently handed over to the newspaper office and distributed accordingly. This scenario depicts the use of _____.
A)display advertising
B)classified advertising
C)a preprinted insert
D)a printacular
E)gatefold advertising

Question

Quizplus · Accepted Answer

The scenario describes the use of preprinted inserts, which are promotional materials that are printed separately and then included in newspapers or other publications. In this case, Mars Inc. printed 1,200 brochures that were distributed through a national newspaper, indicating the use of a preprinted insert strategy.

Mars Inc Printed 1,200 Brochures with the Intention of Distributing Them