Which of the following statements is true about newspaper supplements?
A)They are avoided by most national advertisers because they generate high clutter.
B)They are generally considered unsuitable for national advertising due to their high cost.
C)They are similar to national magazines and carry national and regional ads in four-color reproduction quality.
D)They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads.
E)They are a separate category of newspapers along with daily, weekly, and national newspapers.

Question

Quizplus · Accepted Answer

Newspaper supplements are similar to national magazines and carry national and regional advertisements in four-color reproduction quality. They are known for their high-quality printing and attractive design layout. They offer advertisers a cost-effective way to reach a large audience with their message, making them a popular choice for many national companies.

Which of the Following Statements Is True About Newspaper Supplements