Which of the following is true of newspapers as an advertising medium?
A)They do not enable marketers to use geographic selectivity.
B)They are generally considered to have better reproductive quality than magazines.
C)They offer high market penetration and coverage.
D)They offer limited flexibility to advertisers.
E)They typically have a long life-span.

Question

Quizplus · Accepted Answer

Newspapers offer high market penetration and coverage, especially in local markets where they have a loyal readership.

Answer: D 
 While newspapers offer some geographic selectivity, they have limited flexibility compared to other advertising mediums like digital and social media.

Note: The other statements in the question are incorrect. Magazines are generally considered to have better reproduction quality than newspapers (B is false), and newspapers typically have a short lifespan (E is false).

Which of the Following Is True of Newspapers as an Advertising