_____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units.
A)The column inch
B)The flat rate system
C)Standard advertising units
D)The portfolio inch
E)Agate line

Question

Quizplus · Accepted Answer

The system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units is called Standard Advertising Units (SAUs). It standardized the size and cost of newspaper ads so that advertisers could accurately compare prices across different newspapers and other types of media. The other options listed (A, B, D, and E) are all specific units of measurement used in newspaper advertising, but they do not refer to the system created in 1984.

_____ Is a System That Was Created in 1984 to Make