Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.
A) preferred position
B) open
C) flat
D) run of paper
E) combination
Correct Answer:
Verified
Q117: Although not a category of newspapers per
Q118: _ offer differentiated editorial content and are
Q119: Which of the following is true of
Q120: The coarse paper stock used in printing
Q121: National advertisers in the automotive, tobacco, and
Q122: When a newspaper offers no discounts for
Q123: _ is a system that was created
Q124: Traditionally, newspaper advertising space for national advertisers
Q125: Which of the following is true of
Q127: If a promoter of a boxing match
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