An art gallery in a small town is hosting an "outsider artist" sale and wishes to invite people from the area to attend and buy the pieces made by artists based in the nearby locality. However, the television station also reaches viewers in northwest Georgia and northeast Alabama, resulting in a lack of:
A)clutter control.
B)noise filters.
C)audience measures.
D)geographic selectivity.
E)zipping capabilities.

Question

Quizplus · Accepted Answer

The issue with the television station reaching viewers in areas beyond the nearby locality is a lack of geographic selectivity. This means that the gallery's message is reaching individuals who are less likely to attend or purchase the artwork, which may reduce the effectiveness of their advertising efforts.

An Art Gallery in a Small Town Is Hosting an "Outsider