Which of the following statements about network advertising is true?
A)Using network advertising significantly complicates the purchase of television media time for national advertisers.
B)Network advertising is cheaper and more selective than local advertising.
C)The high cost of network time can be a drawback to advertisers with limited media budgets.
D)National advertisers have to negotiate with both the network and local affiliates when they want to make a media buy.
E)Network advertising is less effective than spot advertising for mass consumption products.

Question

Quizplus · Accepted Answer

The high cost of network time can be a drawback to advertisers with limited media budgets. While network advertising does offer the benefit of reaching a wide audience, it can be expensive for advertisers with limited budgets. It is not necessarily cheaper than local advertising, and national advertisers typically negotiate with the network only, not local affiliates. Network advertising can be effective for mass consumption products, just as spot advertising can be effective for targeted audiences.

Which of the Following Statements About Network Advertising Is True