Which of the following statements about commercial length is true?
A)Fifteen-second spots are the most common commercial length.
B)Increasing media costs have resulted in advertisers preferring shorter commercials.
C)Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
D)Fifteen-second spots typically sell for about the same amount as 30-second spots.
E)Most 15 second commercials are being converted to 5 second commercials that are known as split commercials.

Question

Quizplus · Accepted Answer

Increasing media costs have led advertisers to prefer shorter commercials to reduce costs while still delivering their message. Fifteen-second spots are becoming more common and typically cost less than 30-second spots. The idea of splitting commercials into even shorter segments, like 5-second commercials, exists but is not a common practice.

Which of the Following Statements About Commercial Length Is True