Advertisers can prevent consumers from zapping commercials by:
A)introducing "commercial-free" programming.
B)producing commercials that are meaningful.
C)utilizing 60-second commercials.
D)introducing the concept of zipping.
E)opting for local advertising.

Question

Quizplus · Accepted Answer

Producing commercials that are meaningful and relevant to the target audience is the best way to prevent consumers from zapping commercials. By creating ads that capture the audience's attention and provide value through information or entertainment, advertisers can encourage viewers to watch their commercials in full. Introducing "commercial-free" programming or utilizing longer commercials may not be effective, and introducing the concept of zipping could potentially backfire. Local advertising may not be relevant to a broad audience.

Advertisers Can Prevent Consumers from Zapping Commercials By