John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show. However, the company was able to purchase 15 second spots at a higher than average price. In this scenario, John Inc. is likely to have purchase airtime in the:
A) up-front market.
B) scatter market.
C) spot market.
D) local market.
E) rep market.
Correct Answer:
Verified
Q37: Television is a popular advertising medium among
Q38: TV is a popular medium among companies
Q39: A network supplies programming and services to
Q40: _ are local TV stations to which
Q41: Spot advertising is:
A)mostly confined to station breaks
Q43: Barter syndication is also called:
A)advertiser-supported syndication.
B)station-sponsored syndication.
C)up-market
Q44: _ refers to commercials on local television
Q45: Which of the following statements describes a
Q46: _ refers to shows produced specifically for
Q47: _ are reruns of network shows that
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