TV is a popular medium among companies selling mass-consumption products because of:
A) its capacity to reach a precisely defined market segment.
B) its capacity to eliminate the problem of commercial clutter.
C) its ability to reinforce radio messages through adjacency techniques.
D) its ability to reach large audiences in a cost-efficient manner.
E) its ability to prevent the zipping and zapping effects.
Correct Answer:
Verified
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Q36: Which of the following factors makes it
Q37: Television is a popular advertising medium among
Q39: A network supplies programming and services to
Q40: _ are local TV stations to which
Q41: Spot advertising is:
A)mostly confined to station breaks
Q42: John Inc., a manufacturing firm, failed to
Q43: Barter syndication is also called:
A)advertiser-supported syndication.
B)station-sponsored syndication.
C)up-market
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