A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. The members will choose the programs they want to be involved with, take responsibility for production, and take a portion of the commercial spots during these shows. The nine advertisers are using a(n) _____ type of advertising arrangement.

Question

Quizplus · Accepted Answer

The advertisers are using a sponsorship type of advertising arrangement, as they are taking responsibility for the production of the programs they choose to be involved with and taking a portion of the commercial spots during these shows.

A Consortium of Nine Major Advertisers Recently Joined Television Production