Most advertisers prefer buying their network advertising time as participation over sponsorships because:

Question

Quizplus · Accepted Answer

Advertisers prefer buying their network advertising time as participation over sponsorships because it provides greater flexibility than sole sponsorship permits. With participation, the advertiser shares the cost of the program with other advertisers while still having the ability to choose the specific programs and time slots for their ads. This allows for a more targeted and efficient use of their advertising budget. Sole sponsorship, on the other hand, requires the advertiser to bear the entire cost of producing the program and limits their flexibility in terms of ad placement.

Most Advertisers Prefer Buying Their Network Advertising Time as Participation