The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is _____.

Question

Quizplus · Accepted Answer

The share of audience is calculated by dividing the number of households watching the program by the number of households with their TV sets turned on, then multiplying by 100. Here, 300,000 / (3,000,000 * 0.45) * 100 = 22.2.

The Designated Market Area (DMA) of Boston Has Approximately 3