The designated market area (DMA) of Manhattan has approximately 2 million television households. Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching an baseball playoff game. The program rating for the playoff game in the Manhattan DMA is _____.

Question

Quizplus · Accepted Answer

The program rating is calculated by dividing the number of households watching the program by the total number of television households in the area, then multiplying by 100. So, (300,000 / 2,000,000) * 100 = 15.

The Designated Market Area (DMA) of Manhattan Has Approximately 2