Media planners measured listenership of Volatile Heat FM during the months of February, July, and October to set the advertising rates. These audience measures conducted at specific time periods are known as:

Question

Quizplus · Accepted Answer

Sweeps periods are specific months when television and radio stations conduct audience measurement to set advertising rates. In this scenario, the media planners measured the listenership of Volatile Heat FM during the months of February, July, and October, making it a sweeps period.

Media Planners Measured Listenership of Volatile Heat FM During the Months